Comments on: 10 writing tricks to connect with online audiences who won't actually read

By: Ken

Ken — Tue, 09 Mar 2010 19:37:43 +0000

Hi Sara!
Your post illustrates many of your guidelines – well done! And I believe you have compiled an impressively thorough list.
Like you did in your article, it’s good to summarize to keep your post/article from getting too long, and then give the reader links to references or additional level of detail if they want it.
Thank you. Good stuff.

By: Sara Meaney

Sara Meaney — Mon, 01 Mar 2010 19:34:56 +0000

Thanks for your comment, Davina. I’m a big believer in data to prove a point. And this proof is hard to ignore. We all have to think harder about what we write in a medium where people consume information differently. And that will continue to change.

By: Davina K. Brewer

Davina K. Brewer — Mon, 01 Mar 2010 16:31:12 +0000

Sara, Thanks for this. Always good to have a little data to show folks that people don’t read. They scan headlines, bullets, photo captions. “Be brutal with your editing” is one I wish I convince some clients: Less really IS more. FWIW.