From a design perspective, the site is very good. I’ve always been a big fan of strong branding, and the comet “flame” logo is distinct, modern and well-placed (I like unapologetic, large, screened graphics when representing a brand).

There may be some niggling usability concerns (your primary navigation is easily overlooked and the “Search” box looks like a heading, not a text box) but even those concerns are being judged in a vacuum. I’m not aware of your site goals and you guys know better than anyone that strategy anchors your decisions (not a random guy on your blog trying to steer clear of “So You Think You Can Dance”).

As for actual suggestions, I’d find ways to ask your clients. I assume, in the end, there is a revenue goal to the site. What convinced them to finally pick up the phone? How’d they find you in the first place? Take some time to really dig into your web analytics and determine which metrics align most closely with your stated goals. Make small changes, A/B test and watch trends in your conversions.

You’ll be amazed at how many times a so-called obvious improvement ends up having the exact opposite of the desired effect and how often the large gains trace back to a minor tweak.

If all else fails, remember content is king (he’s also a cliché, but don’t knock him for that). Keep up the frequent and excellent blog posts. Consider the Drudge Report — users will deal with quite a bit of poor user experience for quality content.

Make that your calling card.

Best,
Nate