On Wednesday, November 4th at 11am Central, Comet Branding Radio will revisit a show from earlier this year with Scott Monty the Global Digital & Multimedia Communications Manager for the Ford Motor Co. Scott provided some great insight into Ford’s approach to social media and leveraging it throughout the company. CLICK HERE TO LISTEN.

ford-logoScott Monty has achieved a level of status in the halls of social media that few others have been able to match. But, in the end, that’s not really the point and we are sure that this wasn’t Scott’s ambition, either.

We are very interested to learn from Scott how a company that a century ago helped revolutionize the way industry is managed and products are assembled is working to revolutionize how consumers engage with that same seemingly outdated car company. Especially in a year that most people aren’t really thinking about buying cars for more than a couple of reasons.

In our interview we will dig in to learn more about Scott, Ford, the Fiesta Movement and if he’ll loan me a car for a while, maybe a new Taurus. Because, you know, I’ll totally blog and tweet about it. Let me know, Scott – you know how to get a hold of me.

Here’s more about Scott Monty: “The best way to describe Scott is “Renaissance Man.” Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as health care, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.”

LISTEN HERE.