This week’s show will feature Best Buy’s Chief Marketing Officer, Barry Judge, who was named to the post back in February. Here is his corporate information and his personal blog. Since taking his post, Judge has seen a few things, a slumping economy, the launch of a new Best Buy brand identity/logo platform and a main competitor filing for bankruptcy.

Judge has dived into social media (he’s on Twitter), which has been fun to see. In late October, he posted a few unreleased “rough cut” Best Buy Holiday “True Stories” TV spots for the social media masses to see and provide feedback. However, he had to pull them down a short while later, because Best Buy hadn’t fully secured all the “music and visual rights” needed to do so. See his post about it here. Open, honest and candid. Nice job.

It was a great effort and much appreciated. I regularly encourage clients and others to “lift up their skirt a little bit” through social media and show things they normally wouldn’t. This strategy helps your brand connect with people better because you invite people “in” and are seen a human and touchable. Who doesn’t like to know secrets?

Posting these rough-cut spots are a great example of a company, or at least their CMO, getting it and giving social media a full-effort a shot.

We will dig in and find out what’s coming next and how Best Buy does what it does.

Tune in here: