Sometimes you just know you like someone from the moment you meet them. Gregory Ferenstein is like that. When we first met over coffee and a hangover (on my part, at least) at Blogworld 09 in Las Vegas, I could just tell that Greg was one of those guys who is the real thing. He blogs for Fast Company and has some great insights into making blog content really hit home with the intended audiences. He’ll be talking with us on Comet Branding Radio on Wednesday, December 2nd.  CLICK HERE TO LISTEN.Greg F pic

When we met Greg at Blogworld, we chatted a bit about the conference itself and he shared some of his experiences and learnings as an expert blogger with Fast Company, which we found really valuable. We did a video interview with him that day, which you can see here.

His advice to bloggers is straightforward:

Based on his personal experiences with a sharp blogging learning curve, he came to a few conclusions about how writing for a blog audience is incredibly different from writing in most other media.

1. Keep your blogs short. Ideally less than 300-400 words. Your readers are just as ADHD as you are, if not more so.

2. Use bold headlines and bullets or numbers to give the reader structure when they scan your posts.

3. Stay on theme and ensure the reader can jump in and out at any point in the post and still get the message.

Listen to the Show

We’re excited to have him on the Comet Branding Radio show on Wednesday, December 2nd at 11 a.m. Central. We’ll be chatting about his experiences as a blogger for Fast Company, his knowledge and insights as a Peltason fellow at the University of California’s Center for the Study of Democracy, and his general thoughts on life in the social media fast lane.

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What Greg Does

His work recently graced the cover of the Christian Science Monitor and his fresh voice keeps the message simple, yet poignant when he posts his thoughts on his Fast Company FastMinds blog: case in point. He is also an educator, public speaker and consultant.

We hope you can join us for the discussion. You can find Greg on Twitter @wikiworld.

CLICK HERE TO LISTEN.