Comments on: Fourteen of the most important social media skills needed right now.

By: ThomasK

ThomasK — Thu, 08 Sep 2011 18:25:00 +0000

I think the list you have provided is excellent. Though it is not actual tangible references it highlights the idea that a social media campaign takes business and marketing savvy, as well as thorough research. I have experienced companies that have their Facebook page well designed and have thousands of fans, but their engagement tactics are mediocre. If a page has thousands of fans and only a couple of likes and comments on each post there could a lack of #3 or #4, as mentioned above.

By: Anonymous

Anonymous — Tue, 16 Aug 2011 06:37:00 +0000

Thanks for the post. By skills, I was looking for more tangible references. I would add actual examples and links to tools that can be used to more efficiently navigate the social sphere.

By: Al Krueger

Al Krueger — Fri, 06 Aug 2010 22:09:41 +0000

Mark, that’s a great note and it was an oversight. We use photography a lot in social media….and even video. Thanks for pointing that out!

By: Mark

Mark — Fri, 06 Aug 2010 21:58:16 +0000

great list, but no mention of the importance of good photography? Photos may not have the impact of video, but for those of us who haven’t done much with video (yet), they serve as a close second, imo.

By: Al Krueger

Al Krueger — Fri, 22 Jan 2010 16:06:54 +0000

Perfect! Thank you for stopping by and commenting.

By: Roberto

Roberto — Fri, 22 Jan 2010 16:03:55 +0000

All of them very good, specially “8. Relationship development”.

By: Al Krueger

Al Krueger — Wed, 13 Jan 2010 14:55:53 +0000

That’s some great insight Tim. Companies need to create a balance between ad-videos and authentic content. Honest opinions and user insight is hard to beat no matter how nicely the video is produced. Thank you for your comments.

By: Tim Rohe

Tim Rohe — Wed, 13 Jan 2010 14:49:21 +0000

Good point about being authentic. That has to be first. When I was shopping for a new cell phone, I noticed Verizon had a site with video content for the Droid. They hyped it up too much though. I ended up running to You Tube for some poorly recorded, but honest reviews.

By: Al Krueger

Al Krueger — Wed, 13 Jan 2010 13:52:40 +0000

Tim – thanks for the comments. Yes, well made video does stand out online. Very true. We just have to remember to keep it real, authentic and approachable.

By: Tim Rohe

Tim Rohe — Wed, 13 Jan 2010 04:16:38 +0000

I hope you are right about the video production. I want to bring my video skills to social media. Well made video content really stands out among all the junk online.