Comments on: How to talk to your boss about social media, Part 2: The strategic reasons WHY social media should be part of your marketing mix

By: Comet Branding Radio: How to Talk to Your Boss About Social Media | Comet Branding Blog - Progressive Milwaukee-based Branding, PR and Social Media Agency

Tue, 09 Jun 2009 21:21:48 +0000

[...] can read the posts here: Part 1, Part 2, Part 3 and the [...]

By: How to talk to your boss about social media, Part 3: Do your research | Comet Branding Blog - Progressive Milwaukee-based Branding, PR and Social Media Agency

Tue, 09 Jun 2009 13:34:53 +0000

[...] is the third installment (see one and two) of the ongoing discussion about building your case for social media within your organization. This [...]

By: Is your company really ready to start leveraging social media? | Comet Branding Blog - Progressive Milwaukee-based Branding, PR and Social Media Agency

Tue, 19 May 2009 14:43:42 +0000

[...] your answer to question #1 is no, you can start building support for your argument with some of the strategic reasons why to consider social media as part of an overall marketing mix. If management buy-in seems far-flung right now, consider [...]

By: Sara Meaney

Sara Meaney — Fri, 15 May 2009 13:13:46 +0000

Thanks, Brandon. You made my day. Sounds like you have an interesting conversation ahead of you? Good luck and let us know how it goes! Sara

By: Brandon Meves

Brandon Meves — Fri, 15 May 2009 12:53:00 +0000

Ah the perfect post I needed to start this particular day! Great work, thanks for the comprehensive info.

By: Sara Meaney

Sara Meaney — Thu, 14 May 2009 17:41:32 +0000

Thanks so much for your comments. Much appreciated. This particular post is targeted at those folks out there who buy in to the idea of social media but whose management does not yet; for them, building the argument is the first step. Then there’s the other group of folks out there – that it sounds like you are a member of – who get it, who buy in and who are ready to act and make recommendations to clients/constituents. Awesome. I’m hoping that this series of posts will systematically address a lot of your suggestions as I take each bullet point from my initial post and go step by step through some practical tips and tools. I’m not sure how granular I’ll be able to get, since specific tactics must customized to each brand/service/product, based on goals, solid research, budget and available resources. One thing is certain: social media demands authenticity. Each brand must define its own level of “authentic”, based upon what their culture and budget can tolerate. Thanks for listening.

By: Wendy Serafin

Wendy Serafin — Thu, 14 May 2009 17:14:35 +0000

Good blog post. I agree with your points, but the one area that continues to go missing in these posts, discussions for marketers are SPECIFICS. We all talk about “you need to incorporate soclal media into your plans”, “you need to leverage web 2.0/3.0 for campaigns”, and here are the general reasons why, etc, etc.. And everyone nods “yes, we do, let’s get it in the plan”. But what does that mean? What does are the actual specific social media actions that one needs to look at. What tactics work best? What are the winning campaigns that don’t annoy your tweets or FB friends, and drive results? Anyone can bang the drum for social media, I know I do with clients, but when we get down to brass tactics, can you deliver a plan that justifies the budget?