The epic battle of Mac vs. PC continues to rage as another round of ads play out in front of all of us on computers and TVs across the country. There is certainly an interesting dynamic at play, but who cares? I don’t ask in some snide tone. I actually want to know who the people are who care?

Clearly, Mac lovers (me included) and PC lovers are able to pick sides and we can all blog about it and include links to bloggers we agree with and bloggers we disagree with. I’m not going to worry about that here. Although Eric over at TechCrunch seems personally slighted by Mac’s current round of ads that skewer Microsoft and its $350m advertising campaign that has been run by CP+B.

“The advertising war between Apple and Microsoft continues. Apple’s latest TV spots mock Microsoft’s $350 million ad campaign for Windows Vista, suggesting that some of that money would be better spent fixing Vista. The ad is funny (see above), but it does seem petty and elitist. After all, the new Microsoft ads got much better once they dumped Jerry Seinfeld as a spokesperson and went with the everyman “I’m a PC” rallying cry (which itself was a response to Apple’s long-running campaign mocking PCs).

It is also hypocritical. Apple’s advertising budget is also pretty massive. I mean, I see more Apple commercials on TV than ads for Barack Obama.”

So, who cares? Are these ads really designed for peope like me to buy another computer? Or are these companies fueled by mega-ad campaign dollars really trying to win new customers? I don’t really feel like I have a true answer here, but it feels like these campaigns are actually, at least initially, focused on the core group of brand fans (Apple probably want me to buy one of these babies: CLICK TO SEE). Indeed, I am currently making plans to buy a new computer for a new staffer who is coming on board at Comet Branding and it will be a Mac. I wouldn’t wish a PC on my worst enemy. Okay, that’s an exaggeration.

It might be interesting to point out though, especially considering Eric’s comparison to political ads, that neither campaign really states what their products can or will do for the fine people who buy them. This could be due to the over-jargonization of tech applications that create difficulty for shopping. These ads are very much designed to drive emotional connection to a group and a product and not talk about how said product will fit into the buyers life.

Also, it must be nice being a PC hardware company right now. Are they all just sitting back and letting Microsoft battle it out for them?

Oh, one last add on the ads: After the Microsoft Jerry+Bill ads were pulled, why was the theme of first campaign that ran (and continues to run) based on a regurgitation (or a new spin) on the long-running Mac ads?

No matter what, it’s nice to see that Microsoft and Apple both know they need to continue to market and spend money in a down-economy. Kudos to both!