Guest Post: A Call for Help from PR Agency Peeps

As a first for the Comet Branding Blog, I have invited Nicole Jordan (@nicolejordan), director of PR and Communications, the Rubicon Project and Blogger, Kicking Sand and Bub.blicio.us, to write a guest post.

Fast Company Magazine: Innovation + Creativity = Awesomeness

I dig Fast Company and one of their best writers is Ellen McGirt. I ran into Ellen on Twitter (@ellmcgirt), like almost all of the guests who have been on Comet Branding Radio. After finding out how cool she was, I asked if she might be open to being on the show. She said yes. Rad, no? …..

Think Like a Journalist for Good PR

When I was a kid, my father – like most fathers, I suppose – did things that embarrassed and annoyed me to no end. Ironically, one of those things now plays a very important role in my professional life.

I am referring to the many thousands of stories (or so it seemed) that my father told to perfect strangers we would meet. The man loved telling stories, and he still does. And people always listen….

Response to Sarah Soczka’s Post on “5 Reasons Why @NewsHub is Better Than @BizJournalMke”

When I arrived to my office this morning, I took a quick look at my Tweetdeck, which is a desktop Twitter application that I use, and saw this post by @artcity (Milwaukee Journal Sentinel’s arts, culture and architecture reporter, Mary Louise Schumacher. She also organized a recent Tweetup at Art Bar.): Read more…

Finding a job, keeping a job and kicking butt in the creative industry

Today, February 25 @ 11a CST, Comet Branding Radio will revisit the very important topic of finding a job, keeping you job and excelling in our creative economy……

Another side of the story to Lance Armstrong’s Stolen Time Trial Bike. “Lance – Ride this one like YOU stole it.”

Lance Armstrong is in the process of returning to competitive cycling after retiring following his last Tour de France victory. Since returning, Trek Bicycle and his other sponsors have jumped in to make sure he has the best that he needs. Trek in particular has gone above and beyond by painting some special bikes for Lance. But, then it was stolen. And we all learned about it on Twitter. Read more…

Truth in Branding, It Works

In this article I am not suggesting that there isn’t honesty in advertising, but I would like you to consider that in branding, honesty and authenticity are key components to connecting and engaging more fully with your key customers. In addition, this path is a lot easier and a more productive use of your budget dollars.

Trek Bikes – The business of great creative design + lance armstrong

So, it was great to revisit Trek Bikes’ World Headquarters in Waterloo, Wisconsin and get a personal tour of the company’s new “Thing One” Creative Space. A short video has been posted belwo to introduce Wednesday’s Comet Branding Radio show with Eric Lynn with some personal comments from Eric himself.

How will PR Evolve in 2009?

Our guest for Wednesday’s show is the one, the only, Brian Solis. He has been on the show in the past and participated in a great discussion on the “The Changing Role of PR as Media Evolves.” That show also included Nicole Jordan and Jennifer Leggio (check out that new tattoo), two of my favorite ladies in PR.