On Wednesday, September 29 at 11 a.m. Central, Sara Meaney and I will interview the fine folks behind BlogWorld 2010 and its Social Media Business Summit. These people are Rick Calvert, CEO and co-founder of the conference, and Arik Hanson, who has helped organize the Business Summit side of the event. CLICK HERE TO LISTEN.
Being fired or laid off is a life changing experience. Some people may take it as a failure but others may see it as the ultimate opportunity. So, what can we learn about social media from a guy who was forced out of his job? When NBC executives parted ways with Conan O’Brien, he and ...More...
On Wednesday, September 22 at 11 a.m. Central, we will explore location-based social media strategy and execution by the Brady Street BID, a Business Improvement District on Milwaukee’s Lower East Side.
With my time at Comet Branding, one of the biggest skillsets that I’ve increased my knowledge and capabilities is video production and editing. Video doesn’t have to be difficult, so here are my top five tips for producing social media videos for brands.
No one can truly predict what is next for social media. The landscape keeps changing and the next big platform may not have even been invented yet. But I did come across this article that tried to predict the next year for social media. While some of the predictions are based more on trends and ...More...
Dale Carnegie wrote the book on business success based on relationships. Literally. When he first published How to Win Friends and Influence People in 1937, he outlined 6 very simple ways to make people like you:
KFC, a company that’s been around since the 1950s, announced this week a new campaign bringing back their iconic Colonel Sanders identity. The company will use social media to introduce the Colonel as a part of their PR strategy to strengthen and flesh-out consumers’ perceptions of the KFC brand.
This week, the team toured The Pabst Theater and got a behind the scenes look. Ryan Matteson and his team truly gave us the “rock star” treatment, letting us experience a day in the life of an artist at The Pabst Theater.
This #Comet30MinuteTour takes us behind the beans at Stone Creek Coffee. Steve Hawthorne, Vice President/Green Coffee Buyer, and Kristin Paltzer, Account Development Manager, gave us a great education on why they buy Socially Responsible Coffee and what roast has the most caffeine…something very important to all of us coffee lovers!
There are a lot of creative elements that go into a strategic social media engagement plan. The creativity behind a successful campaign draws my attention to a particular brand and it is what I enjoy most about social media. Without creativity, it is not possible to reach an audience. The representation of your brand must ...More...
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