Last night, Sara Meaney and I gave a presentation to our local chapter of AMA as part of their annual “Agency Crawl.” It’s always an honor to be asked to present at someone’s event and the event was good fun. We led a discussion on “How clients and agencies can work together to optimize social media outcomes.” This topic has become more and more important as more businesses look to agencies for help in social media.

Please take a look at the presentation and let us know your thoughts and if there are other things that you’d add.