On Wed., May 27th at 11am CDT the Comet Branding Radio Show will catch up with Brian Solis (@briansolis) and talk about his new book, “Putting the public back in public relations.” Brian is big on the advancement of public relations. He’s bright and worth the time to listen in. You will learn something, we always do.

brian-solis-imageBrian has visited with us a couple of times on the show and he has shared some sparkling insights.

Wednesday, Oct. 22, 2008 — The Changing Role of Public Relations as Media Evolves (Revisited)

Wednesday, Jan. 21, 2009 – How will social media evolve in 2009

putting-the-public-back-in-prOn the show we will pick up on some of our previous conversations and find out from Brian where he thinks the PR industry is headed and how social media is, and will continue to impact it. What are your thoughts? Do you agree with Brian? Do you think he’s nuts? Let us know below or send us a tweet to @alkrueger or @sarameaney.

Have you read “Putting the public back in public relations?” What do you think about it? Please let us know.

At this point, we will let Brian himself introduce his book:

PR, as we know it, is a dying practice having evolved away from the public and instead concentrating its energy on broadcasting disconnected messages to “media and analysts.”

What we’ve learned and what we know are quickly fading into irrelevance and obscurity. Reporters and analysts are now sharing the stage with a new generation of influencers. In addition to a still relevant process of media relations, we now need to expand our scope of participation and outreach by also identifying, understanding, and engaging the everyday people who have plugged-in to a powerful and democratized online platform for creating and distributing information, insight, and opinions – effectively gaining authority in the process.

The very people we had always wished to reach through traditional channels are now the very people we need to convince and inspire directly in order to remain part of industry-defining and market making conversations. This is a new era of influence and in order to participate, we have to rewire our DNA to stop marketing “at” audiences in order to genuinely and intelligently humanize our story to connect with real people and the online communities they inhabit.

Putting the Public Back in Public Relations is a critical and mandatory process to shine in today’s social economy. It will help businesses forge meaningful relationships with those who will bridge specific benefits to distinct groups of consumers in order to cultivate a loyal, vocal, and hyper-connected community of customers and influencers.

The book is written for the those facing the new intersection of all that is rooted in Public Relations including PR, media and analyst relations, customer service, product development, social media, brand and community managers, executive management, HR, journalists, bloggers, marketing, advertising, students, teachers, content publishers, and everyone in between.

If you want to be rad and buy the book “Putting the public back in public relations” for yourself or a friend, you can do so HERE.

If you want to take a look at Brian’s last book, “Now is gone,” listen to the show and leave a comment below. We’ll be giving away two books after the show ends.

Thanks for stopping by and checking in.