Social media and public relations agencies – Survey II: Findings Discussion
At 11a Central / 9a Pacific on Wednesday, May 6th, Jennifer Leggio and Nicole Jordan will be on the Comet Branding Radio show to preview many of the findings from their “Social PR Survey II: Digging deeper into agency/client relationships.” Please listen in, it’s going to be rad.
Jennifer Leggio
What is PR’s role in social media and do agencies and clients see eye-to-eye?
Jennifer Leggio — Blogger, Social Business – ZDNet and Director of Strategic Communications, Fortinet
Nicole Jordan — Blogger, Bub.blicio.us and Kicking Sand, as well as PR Director, Rubicon Project
Back in November of last year, Jennifer Leggio kicked off a research study which asked (client-side) decision makers a bunch of questions about their public relations agencies. She was venturing to determine if PR firms are the ones best suited to develop social media programs and to find answers to this question: “Is social media even what clients want?”
- Nicole Jordan *photo Brian Solis
The study caused some interesting responses, including some PR agencies using positive results in Jennifer’s study as validation of social media expertise that then fit nicely into their marketing pieces/blogs/websites.
It also, for the first time, put some quantitative data to PR’s role in social media, or lack of a role actually. After publishing the results in February, Leggio got to talking with Nicole Jordan about doing a new study that would dive into the agency side perspective. Now, what is that agency side perspective? Interested? Excited? Intrigued?
Earlier tonight, Ms. Leggio fired up her blog and posted her preview comments – they are as follows (find them here too).
“The first PR Survey results caused quite the stir in the PR industry. The second set of results are pretty telling, too. Nicole Jordan and I got together a few weeks ago to dig through the answers. We’re pretty disappointed with the amount of information we got, but overall the results were pretty telling: there is still a clear disconnect between clients and agencies.
On Wednesday, May 6, at 9 a.m. PT, Nicole and I will be guests on Al Krueger’s Comet Branding radio show to provide a sneak preview of the results before they are published. We’ll take the gloves off and even provide some comments on the first survey as well.”
Now, Nicole, Jennifer and I have had some great conversations in the past on the Comet Branding Radio show regarding the current state and future role of public relations. All of our conversation have been geared toward shining a light on how the industry can improve and what it needs to do to improve. Take a listen or read their accompanying posts:
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