Posts Tagged ‘Storytelling’
#Comet30MinuteTour: Brady Street
This week, the team tours a few establishments on Brady Street for the U.S. v. Slovenia World Cup match. With our vuvuzelas in full swing, we watched the U.S. team tie for a second straight game.
#Comet30MinuteTour: Moda3
Some of the Comet team had a chance to break away from our desks and explore Milwaukee’s Third Ward. In this edition of the Comet 30 Minute Tour, we popped in at Moda3. It is down the the street from our office and one of my favorite spots in the city.
Comet TV – The things I’m most excited about with social media and its implications for public relations
Social media can offer a lot of excitement and opportunities for businesses. I believe that many of these great opportunities can be harnessed by public relations for direct impact on business objectives to create some great results.
Using Brand Personality in Social Media
On Wednesday, April 29th, Sara Meaney and I will host a Biz Seminar at the BizTech Conference. Below is a preview and some support information for that presentation. Every day in companies across the world, executives are trying to figure out ways to connect better with customers. In most cases these executives are making life [...]
The Interesting Journey of Amber Naslund; Community, Social Media, Branding and Social Media Monitoring and why it all Matters to You.
Today @ 11am Central, Amber Naslund (@ambercadabra) will join us on Comet Branding Radio to discuss her life, work and passion projects. Amber brings a refreshing approach to the use of social media, the idea of community management and has great insight into social media monitoring and more.
Amber Naslund Guest Post: I want to follow stories
For only the second time, I have reached out and asked someone to post their content on this blog. This isn’t an original post written for publication here, rather it’s a post that appeared on Amber Naslund’s blog, Altitude Branding.
Learning from the brand of Champions
A cornerstone of the Trek brand is summed up in four words: “Best in Class. Period.” This brand philosophy and company-wide commitment originated through Trek’s nearly decade-long partnership with Lance Armstrong. Armstrong brought to the company an intense and focused approach to developing the best possible products that help him win races on a global [...]
STORYTELLING + TALKING TO STRANGERS
When I was a kid, there where two things that my father did that embarrassed and annoyed me to no end. Ironically, those very same things now play a very important role in my professional life.
I am referring to the many thousands of times (or so it seemed) that my father would strike up a [...]
THE SOUL OF UMAMI MOTO
As noted in the previous post, UMAMI MOTO is the new restaurant brand for Michael H. Polaski’s Monsoon. UMAMI is a pretty hot topic and is gaining lots of attention in the national news. Learn more here:
by: al krueger, president | brander
source: The Today Show, comet branding
THINK OUTSIDE THE BOX???
Every once and a while I catch myself thinking about the first time I experienced certain things or “where was I when” moments. When I was reading the most recent issue of Fast Company magazine I had another one.
The authors of the book “Made to Stick,” Dan Heath and Chip Heath, who have a regular [...]
Al Krueger
Founder | Partner | Right Brain of Comet Branding + PR in Milwaukee, Wisconsin. Host of Comet Branding Radio. Covers progressive branding, marketing, PR 2.0 and social media topics.
Sara Meaney
Partner | Left Brain of Comet Branding + PR in Milwaukee, Wisconsin. Co-host of Comet Branding Radio. Writes about marketing and communications strategy and general observations about life.
Mike Wisniewski
PR + Social Media Strategist. Writes about emerging trends, marketing and communications, and the activation of social media plans.
Laura Gainor
PR + Social Media Strategist. Writes about written and visual content development, community building and other ideas in social media.
Emily Lenard
PR + Social Media Coordinator. Writes about emerging trends in PR and social media within the context of strategic communications.
Andrew Wiech
PR + Social Media Coordinator. Writes about starting his career in PR and social media and his perspective on the execution side of strategic planning.
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