Posts Tagged ‘Trek Bicycles’
RIP Traditional PR?
Public Relations has had a really good go of it. It really has. Since Edward Bernays got things rolling in the early 1900s many great things have been accomplished with the help of PR. Great leaders have been lifted to power. Tiny companies have been built into incredible empires. But the traditional application of PR [...]
Learning from the brand of Champions
A cornerstone of the Trek brand is summed up in four words: “Best in Class. Period.” This brand philosophy and company-wide commitment originated through Trek’s nearly decade-long partnership with Lance Armstrong. Armstrong brought to the company an intense and focused approach to developing the best possible products that help him win races on a global [...]
Another side of the story to Lance Armstrong’s Stolen Time Trial Bike. “Lance – Ride this one like YOU stole it.”
Lance Armstrong is in the process of returning to competitive cycling after retiring following his last Tour de France victory. Since returning, Trek Bicycle and his other sponsors have jumped in to make sure he has the best that he needs. Trek in particular has gone above and beyond by painting some special bikes for [...]
Trek Bikes – The business of great creative design + lance armstrong
So, it was great to revisit Trek Bikes’ World Headquarters in Waterloo, Wisconsin and get a personal tour of the company’s new “Thing One” Creative Space. A short video has been posted belwo to introduce Wednesday’s Comet Branding Radio show with Eric Lynn with some personal comments from Eric himself.
Al Krueger
Founder | Partner | Right Brain of Comet Branding + PR in Milwaukee, Wisconsin. Host of Comet Branding Radio. Covers progressive branding, marketing, PR 2.0 and social media topics.
Sara Meaney
Partner | Left Brain of Comet Branding + PR in Milwaukee, Wisconsin. Co-host of Comet Branding Radio. Writes about marketing and communications strategy and general observations about life.
Mike Wisniewski
PR + Social Media Strategist. Writes about emerging trends, marketing and communications, and the activation of social media plans.
Laura Gainor
PR + Social Media Strategist. Writes about written and visual content development, community building and other ideas in social media.
Emily Lenard
PR + Social Media Coordinator. Writes about emerging trends in PR and social media within the context of strategic communications.
Andrew Wiech
PR + Social Media Coordinator. Writes about starting his career in PR and social media and his perspective on the execution side of strategic planning.
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