Comments on: Why wait? Ten PR skills of tomorrow that are needed today.

By: Eavesdropping Across Spectrum: PR, Social Media and Strategy | LAF

Eavesdropping Across Spectrum: PR, Social Media and Strategy | LAF — Sat, 06 Feb 2010 13:34:26 +0000

[...] So why is eavesdropping an essential skill in the PR field? [...]

By: nurpi

nurpi — Tue, 17 Nov 2009 03:50:07 +0000

I think this is good for student to………….

By: Erica Cottrill

Erica Cottrill — Sat, 01 Aug 2009 14:57:07 +0000

I love how you used the word “storytelling” to describe the power of the pen. With all of the opportunities social media affords us, I believe it is essential to tell your client’s story with reader-friendly content that touches the imagination. Also…taking time to READ more about what’s going on in the world — as well as in our industry — will help sharpen our writing skills.

By: Al Krueger

Al Krueger — Tue, 21 Jul 2009 21:41:37 +0000

Those are some very good points. That’s for sure. There are plenty of examples of other industries that have not learned to advance. Keep it up.

By: Jamie Favreau

Jamie Favreau — Tue, 21 Jul 2009 19:35:33 +0000

I have to agree. I was a Communications Technology major at EMU but lacked the PR classes. So I have the video editing skills from taking Final Cut Express but I am teaching myself how to do everything else along thee way. Go figure!

I believe in engagement, learning from others, and trying to build my knowledge. I have always loved the Communications industry since I was a kid. I just have to strengthen my writing abilities.

By: Gail Sideman

Gail Sideman — Tue, 21 Jul 2009 17:31:27 +0000

While the tips and advice in the post are right on, I found the most poignant sentence to be: “We all need to be evolving and progressing every day or our industry will die and the only people we will have to blame is ourselves.”

Just look at the struggles and decimation of the newspaper industry to see what that sentence means.

By: What PR professionals need to know – how to manage their online reputation or “digital shadow” | Karen’s Public Relations Blog

Sun, 19 Jul 2009 01:23:27 +0000

[...] own reputation, but also operate in the digital business environment that we are in right now. Al Krueger wrote a good post about some of the skills that public relations professionals need to have in [...]

By: Mike

Mike — Fri, 17 Jul 2009 16:51:26 +0000

Good list, although it does reinforce some of the things practitioners have been telling students since I graduated back in the Stone Age. PR practitioners have always had to be the decathletes of communication, requiring the ability to do a variety of things pretty well. Social media changes the playing field a bit, but it’s just another tool to master.

One I would add to the list is the ability to become an advocate for public relations and its role in the strategic management of a company. While most entry-level folks won’t have to fight for a budget, even they should be able to talk about why PR is important. One of the ongoing challenges in PR is the “education” of our clients or companies about the wide range of roles the PR professional can impact.

By: Frustrated PR Pro

Frustrated PR Pro — Wed, 15 Jul 2009 20:46:57 +0000

I have the opposite dilemma. I possess the 10 PR skills listed (although it’s been a very long while since I’ve had to write or produce a video). However, these skills are being overlooked by my boss, as she only sees me (as well as public relations as a whole) as just media relations (my role, as she sees it, is to pitch, pitch, pitch).

I think PR professionals understand the need to be well rounded, and that these 10 skills (plus the dozens more skills) are necessary in today’s world. However, until the people who already have a seat at the table understand that public relations is much more than just pitching media, then PR pros like myself will never get invited to the “big kids’ table.” And that’s the true travesty of it all.

By: obvious

obvious — Wed, 15 Jul 2009 18:43:29 +0000

Clicked on this, thought it would be useful. Instead it is full of obvious tips. What a bummer.