What do smoothies, iPhones, Ford Fiestas and BB guns have in common? Just one thing: they all blend. George Wright, the marketing brains behind Will it Blend?, changed the game for Blendtec and brands everywhere. Join us on Comet Radio on Wednesday, February 10th at 11 a.m. Central to hear the inside scoop from the man who knows. LISTEN NOW.

I have the coolest job in the world.

Seriously.

As co-host of Comet Radio, I get to talk to some of my biggest heroes in the profession. George Wright, VP of Marketing and Sales for Blendtec, is one of those heroes.

If you haven’t seen Will it Blend? before now, you may be living under a rock.

It is one of the best (and my favorite) examples of what makes social media so powerful for brands – resulting in direct and measurable business results.

Described by Entrepreneur.com as one of the 13 best marketing ideas of all time, George Wright’s Will it Blend? viral marketing campaign has changed the face and the future of online marketing. Seen by more than 400 million people on the Internet and reported on by traditional media outlets like the Today Show, the Tonight Show, the History Channel and The Big Idea, Will it Blend? continues to deliver unprecedented corporate awareness through social media channels.  This new form of marketing has delivered a 700 percent increase in sales for Blendtec, a small Utah based blender manufacturer, with an initial investment of $50.

But here’s the kicker: George will be a keynote presenter at the upcoming PR + Social Media Summit co-hosted by Comet with Marquette University on April 8th. And he has a few surprises in store for that event. You won’t want to miss it. CLICK HERE TO LISTEN.