Case Study: 3D Exhibits

The Challenge
3D Exhibits a strategic trade show exhibit design and fabrication company engaged Comet as the company’s social media agency to research, define and implement a strategic plan for the use of social media. Within a short period of time. 3D had to drive lead generation and demonstrate thought leadership within the industry. Always being at the helm of technology, 3D needed to ensure this was a success. Comet had to hit the ground running to accomplish the client’s stated goals.
Our Solution
Comet researched, defined and implemented a holistic social media communication program that positions the 3D Exhibits team as industry leaders to both their competitors and clients. With the main focus of achieving increased growth and continued brand awareness. We worked with 3D to build a strategic blog platform as the hub of all off-domain online activity, while leveraging Twitter, LinkedIn, YouTube, Vimeo, Flickr, Facebook and a combination of mobile applications for online interactions as well as enhanced engagement with live events.
The Results
- Increased unique website users +217%
- Increased average time spent on site +277%
- Decreased website bounce rate -50%
- Increased average website pages per visit +174%
- Expanded global brand awareness: website visitors from 91 countries
- Engage target audience with killer brand story: blog entries = 13.7% of total website pages viewed, 34 videos viewed over 3,500 times from 17 countries
- Influence expanded through social media interaction: social media sites account for 9.2% of total website traffic

What they said:

3D Exhibits is proud to say we are partners with Comet Branding. Utilizing Social media to expand our reach to our clients and gain additional leverage within the trade show and event industry was a scary undertaking….but not with Comet. From Day One our two organizations have fit together as if we have worked with each other our entire lives. We cannot even put into words how grateful we are to them and their entire team in assisting us in gaining unprecedented numbers of new business opportunities. We feel so strongly about their work and its value to our business that we also offer their services as an extension of our offering to our own clients, which is a true reflection of our mutual commitment to partnership. We are looking forward to our continued partnership with Comet.

Comet Branding - Branding | PR | Social Media

Client Work