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James Carville: Communication is Old School Despite New Media | Comet TV

While in New Orleans for a conference recently, I had a fun and unique opportunity to spend a few minutes with James Carville, aka The Ragin’ Cajun. A well-known political pundit and campaign communications expert, James has also appeared in several films, including Old School, The People vs. Larry Flynt, Wedding Crashers and The War Room, an Oscar-nominated documentary about the 1992 Clinton campaign for President of the United States.

Needless to say, in light of his expertise in political campaign communications strategy, James has an interesting take on the emergence of new media.

In his characteristically charismatic way, he shared his perspective on how communications has – or has not changed, in his opinion – as a result of the rising popularity of social media platforms and digital media. More specifically, he reminded us that regardless of the vehicle, a communications strategy is nothing without a clear message. And he makes an important point that there is a distinct difference between what you communicate and how you communicate.

Do you think communication has changed as a result of the emergence and popularity of new platforms like social media? How has it changed? For the better or for the worse?

Tags: Clinton campaign, communication strategy, James Carville, New Media, Old School, Ragin Cajun, social media