My Big Fat Social Wedding
I’m about to embark on the greatest journey of my life: marriage. Working as a Social Media + PR Specialist, I naturally have taken the “social” approach as much as possible when planning out our big day.
First of all, let me fill you in on why the social route taken has been out of necessity rather than choice. Before coming to Milwaukee my fiancé and I lived up in Wausau and worked for the CBS television station. A normal workday started at 2:00 in the afternoon and lasted until around 11:30 at night. Our “weekends” were actually Tuesdays and Wednesdays. With my lady originally from the Brew City, we knew before we moved down here that this was where our big day was going to take place. However, the hours, days and distance that we were faced up against forced us to start our journey online. Ever since, it’s continued to be the primary vehicle driving our wedding day planning and I wouldn’t have it any other way!
Don’t get me wrong, not EVERYTHING has been done online. An example: our caterer and venue. We needed to visit each in person to be sure they were the right fit, but we did find both of them online to start with. All in all we found our venue, caterer, bar service, save-the-date’s and invitations, acoustic wedding band/DJ, favors, and honeymoon package all online. By-the-way, Etsy.com totally rocks if you’re looking for personal touches that are handmade by other users. The advantage of doing it this way for us was the immediate access to reviews. We aren’t from here so judging the who/what/where was difficult. Using platforms like Yelp and Tumblr we were able to see what others were thinking and take a pulse of the wedding industry and services available in the area.
As the big day grows near, I keep finding myself leaning on social media as a means to sure up the last minute details. We have our own wedding website (free on mywedding.com), coordinate missing RSVP’s through Facebook, and use YouTube as a medium to listen to and pick out our reception songs.
I wonder if I should “check in” on Foursquare the day of?
Have you used social media to help plan your big day? I’d love to hear how you’ve capitalized using these platforms.
Adam Kuhn

Adam came to Comet in October 2010 as a Social Media + PR Intern after working the previous three years in Wausau as a Sports Anchor and Reporter for WSAW NewsChannel 7. Before hitting the airwaves, Adam graduated with a B.S. in Mass Communications with an emphasis in Broadcast Journalism while also earning a minor in Communication Studies from St. Cloud State University.
Read Adam's full bio.
Tags: Facebook, marriage, Milwaukee, social media, wedding