Comet Branding - Branding | PR | Social Media

Putting the Money Where Our Mouth Is…

Last week was a very busy week for the Comet Branding team. Putting on an event like the PR + Social Media summit takes a lot of work and coordination. I would like to have attended more sessions but my event duties called, so I had to rely on, in part, on the great nuggets of information that came across the live Twitter feed (#prsms). The sessions I was able to attend, were very informative and offered great insight.

Here are my five key takeaways from the PR + Social Media Summit:

*  Content is King – Without it, you have nothing.

*  Don’t Hide – Make yourself visible. Engage and monitor what is happening. Show your expertise and what you do best.

*  Community is about engagement – Know your audience. You do not have to be everywhere, just where they are.

*  The Human Element - Platforms and tools come and go but it’s the people that will drive the content.

*  Feed the Puppy – To be effective, you can’t take a “set and forget” attitude to social media. It’s a commitment. The more you feed it with fresh and interesting content, the more you’ll gain from it.

I hope everyone found the event informative and interesting. I, for one, learned a lot and am excited to apply my new knowledge to my craft. I hope you do too, and keep me in the loop on how it goes.

Also, I would personally like to thank all the speakers, partners, and attendees for taking time out of their busy schedules. All of you helped make this event a true success.

Because of everyone’s efforts, an educational grant was established in the amount of $8,500 for Marquette University’s Public Relations Student Society of America (PRSSA) chapter.

Now let’s turn the table. What were some of your key takeaways? How will you apply them? What questions do you still have?

Tags: education grant, event, george wright, hash tag, Marquette University, Pitch Engine, sara evans, social media, tim blair