Comet Branding - Branding | PR | Social Media

The one month milestone

Wow! It’s February 12 already. I’ve just crossed the one month milestone in my professional career. It seems like just yesterday that I was an eager, excited college grad anxious to start the first day of his career. Alright, maybe not as excited coming off a recent Packers loss, but stoked nonetheless. This month has been a blast. Let’s look back and reflect on some of the highlights.

1. Getting a crash course in traditional PR in the real world – Wisconsin Lutheran College is a small, private liberal arts college that doesn’t offer a ton for students looking to pursue PR. I majored in business and communications and took whatever classes my advisors and I believed would translate well with the PR profession. One of my PR classes had us create our own PR agency and gave us an actual client. Our PR and Social media shop, Spark, did its best but that work doesn’t compare to real life experience. Honestly, it’s pretty cool to be able to dive in and learn more about real world public relations from Al, Sara and Kristin.

2. Moving to a rad new space – As you probably know, we recently moved offices. We use to be located on the corner of 5th and Walker. On the first of February, we loaded up the Budget truck and moved to the Mercantile Building on the corner of Water and Buffalo, with a stop at IKEA in-between. The new space is awesome! For some reason, whenever I start a new job we pack up and move to a new space within the first month. It happened while I was working at ThirdCoast Digest too. Jon Anne Willow from TCDigest jokes I have the super power of transience.

3. Makin’ Movies – In order to inform the public that we were moving to a new office space, Al had the idea of making a stop motion movie of the iconic Comet Branding recliner finding its new home. To implement this plan, Kristin and I took pictures of the recliner “walking” up the sidewalks of Water Street to the new space. Besides the snow and bitter cold, it was awesome to be a part of this process. We got a few honks from cars passing by. Apparently lugging a chair down the sidewalk means that you know your way around Milwaukee, because two people stopped me to get directions. One of my favorite moments was documenting the story through Twitter and having my friend Ryan respond, “I really don’t understand what u do.”

This past month has been full of adventure already and I can’t wait to see what is in store next.

Tags: Al Krueger, Andrew, Andrew Wiech, Buffalo, Jon Anne Willow, Kristin Gritt, Mercantile Building, Moving, packers, PR, Public Relations, Sara Meaney, social media, Spark, ThirdCoast Digest, Water, Wiech, Wisconsin Lutheran College