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This week: Barry Judge, Chief Marketing Officer of Best Buy Discusses the Co.’s New Identity and More

MILWAUKEE (November 24, 2008) — Three months of Comet Branding Internet Radio shows are in the bag. It’s been a fun journey with a lot of great discussions. The October and November line-ups featured prominent national and local expert guests discussing:

Being a True Resource to the Media and Why it Matters — Show #5 (10/8)
Milwaukee’s Changing Climate for Marketing + PR (Revisited) — Show #6 (10/15)
The Changing Role of Public Relations as Media Evolves (Revisited) — Show #7 (10/22)
Subaru’s Approach to Niche Marketing and Customer Engagement — Show #8 (10/29)
Social Media Releases: PR Evolution for just Flash? — Show #9 (11/5)
Discussion: The Best Ways to use Twitter + Social Media for Biz — Show #10 (11/12)
Case Study: How Social Media Helped Me Get My Job w/ Tim Cigelske —  Show #11 (11/19)

The Comet Branding Internet Radio Show is hosted by Al Krueger, founder and president of Comet Branding. It is dedicated to sharing and discussing the progressive and evolving elements of branding, marketing and PR with the people leading the charge. The show can be listened to live each Wednesday at 11:00 a.m. Central at [cometbranding.com/blog]. Each show can be listened to as a podcast after the live program ends at the same location.

The next month of shows will kick off on Wednesday, November 26, with a discussion with Barry Judge, the Chief Marketing Officer of Best Buy. Judge took the post at Best Buy in February and has seen a few things,  a slumping economy, the launch of a new Best Buy brand identity platform and a main competitor, Circuit City, filing for bankruptcy. We will discuss the strategies behind the decision to evolve the brand, social media and other topics.
Two other interesting shows will take place in December. On Wednesday, December 3, we will continue our popular series, “The Changing Role of Public Relations as Media Evolves.” The following week, we will talk about infusing personality into branding.

Wednesday, Nov. 26 — The Thought Process Behind Best Buy’s Identity Evolution + Use of Social Media
Barry Judge — Chief Marketing Officer, Best Buy

Wednesday, dec. 3 — The Changing Role of Public Relations as Media Evolves and How Social Media Will Not Kill PR
Jennifer Leggio — Blogger, ZDNet.com and Director of Strategic Communications, Fortinet
Nicole Jordan — PR Director, Rubicon Project
Brian Solis — Blogger, Bub.blicio.us and PR 2.0, Author “Now is Gone” and Principal of FutureWorks

Wednesday, dec. 10 — Personality In Branding, Why it Matters and Why People Care
Rohit Bhargava — Senior Vice President, Digital Strategy & Marketing, Ogilvy 360 Digital Influence; Blogger, Influential Marketing Blog; Author, Personality Not Included.

About Comet Branding | Based in Milwaukee’s eclectic Walker’s Point, Comet Branding is a transparent, hard-working and open-minded progressive branding + public relations agency that serves our clients with the utmost integrity and respect. We help great companies use strategic storytelling and personality to drive branding, marketing, social media and public relations campaigns that connect better with customers. To learn more visit cometbranding.com.