Comet Branding - Branding | PR | Social Media

Comet Branding Radio #48: Gary Vaynerchuk Interview + Crush It Book Review

On Wed., September 23rd, at 9am Central (note special time please) the Comet Branding Radio Show will interview Gary Vaynerchuk. The discussion will have two parts 1) Talk about what makes Gary Vaynerchuk, Gary Vaynerchuk and 2) chat a little about his new book “Crush It” and learn why you should buy it. CLICK HERE TO LISTEN

If you are interested in social media, branding, personal branding or taking an innovative approach to running a business and you haven’t heard of Gary Vaynerchuk, look above you. You might be living under a rock. Gary’s larger than life personality is helping redefine how business is conducted by leveraging social and new media to produce a great flavor profile that will please many a palate. (Note to Gary – sorry for the lame wine reference).

If you want to get a glimpse into Gary, check out how traditional media has fallen for him. This LINK shares his many appearances on mainstream TV and Cable news shows. This is of note because, much like TV personalities may have a hard time transitioning to movies, social media types can’t always get over the hump and make a splash in traditional media.

People have been paying attention and his brand of branding + social media capital helped him land a seven-figure book deal. His book, “Crush it” will be landing in mailboxes on October 13th. We, at Comet Branding Radio, have received an advance copy (today actually) and we will chat with him about it on the show on Wednesday at 9am Central. (He might not realize it, but in the 47 other times we’ve done this show over the past year, we’ve never changed the show time to accommodate a guest…and we likely won’t do it again…feel special Gary…)

If you’ve been curious about Gary, tune in and learn.

**Just before this post went live, we came across a Tweet by Gary that lead us to check out the “Experiences” that are being “sold” with book packages. Want to buy 500 Crush It books? If you do, you can have a two-hour dinner with Gary in NYC. You also get to enjoy some wine with him too. Interesting approach, no?

At this point, we will let his publishers continue his biographical introduction:

Online marketing trailblazer Gary Vaynerchuk (VAY NER CHUK) is a 33-year-old entrepreneur whose dual identity as both business guru and wine guy has made him known as the “Social Media Sommelier.” A self-trained wine expert, he revolutionized the wine industry with his video blog, Wine Library TV (affectionately known as The Thunder Show), and grew his family wine business from $4 million to $60 million in five years. What raised Vaynerchuk’s notoriety even more than his business acumen was his foresight combined with his pioneering, multi-faceted approach to personal branding and business. While his youthful following broke down barriers in the wine industry, the business world (and Web 2.0) admired him for creating a new generation of branding, focusing on the Internet and leveraging social media tools such as Facebook and Twitter. As his viewership swelled to over 80,000 a day, and his family’s wine business grew to over $60 million a year, he made television appearances on Late Night with Conan O’Brien, Ellen DeGeneres, NBC’s Today Show, CNBC’s Mad Money with Jim Cramer, and The Big Idea with Donny Deutsch, was featured in the New York Times, Wall Street Journal, USA Today, and has become a consultant for Fortune 100 companies, and a keynote speaker around the world.

In CRUSH IT! Why NOW Is the Time to Cash In On Your Passion (HarperStudio) he shares with business owners how they can boost sales using the internet. He shows audiences how to find their passion, then step by step how to turn it into a flourishing, monetized business. Vaynerchuk’s speeches on personal branding, social media, and marketing at conferences such as FOWA, Strategic Profits, and South By Southwest have occasioned praise from established web denizens and earned him the admiration of countless bloggers and aspiring entrepreneurs. As the youngest winner of Marketwatch’s Business Award at 27, as well as being named to “Silicon Alley 100″ -Silicon Alley Insider – 2008 and “101 Most Influential People in New Jersey” – New Jersey Monthly – 2009, Vaynerchuk is an icon in his industry.

CLICK HERE TO LISTEN

Tags: Al Krueger, branding, Crush it the book, Gary Vaynerchuk, personal branding, Sara Meaney, social media