Comet Branding - Branding | PR | Social Media

Comet Branding Radio: Jason Weaver, CEO of Sway, on tapping and tracking the power of social media

On Wednesday, June 17th at 11 a.m. CDT, we’ll be talking to Jason Weaver, CEO of Sway, Inc. Sway has had an active role in social media since 2004, and we look forward to the opportunity to discuss where social media is going and how to make the most of it right now.

While it’s true that most social media sites offer measurability and trackability in ways that offline marketing efforts wished they could, it’s not always easy to stay on top of all the various content and its viral spread. Enter, stage left: Shoutlet, Sway’s Web 2.0 marketing platform. It’s been a long time since Al and I have gotten this jazzed about a social media tool. One of the biggest challenges companies face with social media is measurability and proving ROI. Shoutlet manages content distribution and tracks everywhere it goes from there, all from one place. It’s a social media marketer’s dream.

Shoutlet’s promotional material can speak for itself:

Shoutlet is a comprehensive social media marketing tool that combines the most popular Web 2.0 formats into one easy-to-use application. Users create, distribute, and track e-mail, video, RSS, SMS (mobile messaging), podcasting, and widgets through one simple, web-based application.

What’s even more interesting than life with Shoutlet is Jason’s take on where social media is going next. So while many are running like crazy to stay on top of what’s already out there, he’s working on what’s coming up next.

We’ll talk with Jason about what he’s learned through his interactions with clients on the topic of social media and we’ll dig in to get his predictions for what we should anticipate next in the world of online marketing.

We hope you’ll join us for the show. As usual, we welcome your thoughts, comments and questions before, during and after the show. We’ll be taking your questions/comments live on Twitter during the show. Tweet them to @alkrueger and/or @sarameaney.

Tags: Jason Weaver, Shoutlet, social media content management, social media ROI, social media tools, social media tracking, Sway