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Trek Bikes – The business of great creative design + lance armstrong

SOHO|biztube.com Presents: Comet Branding Radio
Trek Bikes — The Business of Great Creative Design + Lance Armstrong
Eric Lynn —Creative Director, Trek Bicycles

This show is one that is personally interesting to me. First I am a passionate cyclists and a former competitive one. Beyond this, I worked for Trek Bicycles in a number of capacities while I was in college – for nearly four years – including at least two internships.

So, it was great to revisit Trek Bikes’ World Headquarters in Waterloo, Wisconsin and get a personal tour of the company’s new “Thing One” Creative Space. A short video has been posted belwo to introduce Wednesday’s Comet Branding Radio show with Eric Lynn with some personal comments from Eric himself.

Trek has really taken a step forward and developed a space that is ideally suited for creative types to work their magic. Considering the bicycle industry is hyper competitive for product design as well as for people. Trek’s new space is a competitive advantage and will help them develop better and more innovative products down the road.

You can tune into the show on Wednesday morning @ 11a CST HERE or you can listen to it at a future time HERE.

It was great fun to spend time with Eric and I thank him very much.

Here are some photos that showcase the new design space and a few other spots:

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Tags: branding, design, Trek Bicycles