Comet Branding - Branding | PR | Social Media

Comet Radio #63 – Dairy Queen's Blizzard®mobile on the Open Road

On Wednesday, April 14th at 11:00 a.m. Central, Dairy Queen‘s Chief Brand Officer (CBO), Michael Keller and Web site Manager, Jamie Guse will be telling us how Dairy Queen is celebrating the 25th Birthday of the Blizzard® Treat by touring the United States and Canada with the Blizzard®mobile! CLICK HERE TO LISTEN.

Have you dreamed of having a truck that had spoons as windshield wipers, red lips, and handed out Dairy Queen Blizzards to everyone it passed by? Your dream is now a reality! For 25 years, the Dairy Queen Blizzard treat has been a family favorite, visiting their local restaurant and enjoying each red-spoonful of yummy goodness.

To spread the yummy goodness with a huge impact, Dairy Queen has created a Blizzard®mobile that will travel the country handing out their new mini Blizzards (the Mini Blizzard Treat will be available in DQ locations this summer).

The tour kicked off right here in Milwaukee at Miller Park during the Brewers’ Exhibition game on Saturday, April 3rd and will be traveling to 25 different cities from April to August, with approximately three stops per city.

I visited the Blizzard®mobile at Miller Park, and let me tell you, this is one cool mobile! Dairy Queen has done an impeccable job with the design elements with the side-view mirrors being upside-down Blizzards, red spoon galore, the signage of the 25th Birthday Celebration logo branded throughout and, of course, bumper stickers with all Dairy Queen’s social media channels.

Keller and Guse will be Live on Comet Radio giving us the behind-the-scenes stories as to how the Blizzard®mobile concept was created, how Dairy Queen is utilizing social media to publicize each city’s visit, and how social media will have an impact on Dairy Queen moving forward beyond the Blizzard®mobile.

To get you pumped up for these Comet Radio guests, you can check out these Dairy Queen videos of the Blizzard®mobile being created (very cool!) and the mobile’s visit right here in Milwaukee!

You can follow the Blizzard®mobile tour on Dairy Queen’s Facebook Fan Page! Be sure to become a Facebook Fan and watch out for that large Blizzard traveling down the open road! This is one ice cream mobile you do not want to miss.

To listen to Wednesday’s show, PLEASE CLICK HERE.

Tags: Al Krueger, Blizzard, dairy queen. blizzardmobile, ice cream, Laura Gainor, Milwaukee, Sara Meaney