Jason Kintzler’s PitchEngine: The PR Industry’s Transformer: Comet Radio #82
Jason Kintzler, the Founder/CEO of PitchEngine, can be partially blamed (or praised depending on your perspective) for heralding in a new era of public relations. On Wednesday, December 1 at 11am Central, Comet Radio will interview the man behind one of the PR industry’s most transformative innovations: the social media press release.
Scan any public relations industry blog or newsletter and you will likely find a story about how social media has dramatically changed traditional PR. My bet is you’ll find these stories everyday. As social media’s role in consumer behavior becomes more evident, brands will only increase its integration into the overall corporate communication strategy. No longer are we blasting out text-based press releases and making pitch calls to reporters in hopes of securing earned media coverage for our clients.
Today, the relationship between mass media journalists and PR professionals more closely resembles that of a partnership, with each side relying on the other to produce rich stories. In my co-host, Al Krueger’s PRWeek two part blog, he discusses the importance of thinking like a journalist. PitchEngine helps PR professionals do just that.
We invite you to join us as we pick Kintzler’s brain for the 3rd time about the latest PitchEngine updates and developments and his thoughts on the evolving relationship between PR and social media by tweeting your questions to @Cometbranding live during the show.
Click on the link to listen to The PR Industry’s Transformer.
Emily Lenard
PR + Social Media Strategist. Writes about emerging trends in PR and social media within the context of strategic communications.
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Tags: Jason Kintzler, PitchEngine, PR Week, Social Public Relations
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