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The PR Crisis, The Evolution of PR Agencies and Why We Need to Start Now!

March 11th, 2009 | By Al Krueger | Posted In: Radio Free Comet

The Comet Branding Radio show (presented by SOHO|biztube.com) is dedicated to being a platform for sharing and discussing the progressive and evolving elements of branding, marketing, pr and social media with the people leading the charge. Today’s show follows this philosophy and brand promise to the letter. Please listen in to a great discussion with Jennifer Leggio and Nicole Jordan on the the current state of our industry and social media use.

SOHO|biztube.com Presents: Comet Branding Radio
The PR Crisis, The Evolution of PR Agencies and Why We Need to Start Now!

Jennifer Leggio —
Blogger, ZDnet.com and Director of Strategic Communications, Fortinet
Nicole Jordan —
Blogger, Bub.blicio.us and Kicking Sand, as well as PR Director, Rubicon Project

At 11am CDT today, Nicole Jordan (@NicoleJordan) and Jennifer Leggio (@mediaphyter) will be on the show and we will discuss:

1) The current state of PR
2) PR’s lackluster performance in leading social media adaptation
3) Round One of the landmark survey on PR + Social Media, which examined the client side perspective
4) Round Two of the landmark follow-up survey on PR + Social Media, which will examine the agency perspective

Nicole, Jennifer and I are huge advocates for the progression and evolution of public relations. This will be a great chance to open the closet doors and examine the secrets that hide inside.

Nicole was kind enough to write a guest post on the Comet Branding Blog last week to give her insight into the current state of PR. Please check it out HERE. She also wrote a guest blog post on Todd Defren’s blog HERE about how to get the most out of your PR Agency. Todd wrote a post about Jennifer Leggio’s survey HERE. Today, Jason Baer wrote a post on his Convince + Convert blog called “Clients are Hot for Social Media Teachers.”

As always, this discussion is open for comments, questions and feedback on Twitter. Feel free to send them to me @alkrueger and/or use the Twitter hashtag #prcrisis to track today’s discussion.

You can also listen into the show at one of our sponsor sites: SOHO|biztube.com

Al Krueger

Partner | Right Brain of Comet Branding + PR in Milwaukee, Wisconsin. Host of Comet Branding Radio. Covers progressive branding, marketing, PR 2.0 and social media topics.

Read Al's full bio.

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  • http://www.geo2geo.net George Millington

    Great program!

    Al, you mentioned a new web site at the end of the call — I believe it is called, ‘PR Evolution.’ Please post the URL here or on Twitter when it goes live.

    Thanks!

  • http://cometbranding.com Al Krueger

    Thanks for the note. The site is called PR-Evolution.com and it is currently being developed. Hopefully it will be launched by early April. Thanks for asking.

  • http://cometbranding.com/blog/social-media-and-public-relations-agencies-survey-ii-findings-discussion/ Social media and public relations agencies – Survey II: Findings Discussion | Comet Branding Blog – Progressive Milwaukee-based Branding, PR and Social Media Agency

    [...] The PR crisis, the evolution of PR agencies and why we need to start now (March 11, 2009) [...]

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