Comet Branding - Branding | PR | Social Media

CORPORATE BLOGGING FROM ALL LEVELS

One of the fundamental missions of Comet Branding is to help companies connect more directly and on an emotional level with its customers. No matter how great a product is, people feel better about buying something from a company that helps them feel good in some way or is relatable and like-minded.

A useful strategy can include presenting a “humanized face” to a brand by opening the virtual doors to the company by promoting (showing) the people that do the work and letting them talk. Through this, customers can feel a connection with real people who are just like themselves.

A recent video from The Wall Street Journal posted on The Social Media Marketing Blog helps underline this point and promotes allowing employees from every level of companies communicate instead of just CEOs. Making the point that high-level executives might not be as relatable to mainstream consumers.

Although this is just a hutch, this may be due to perceived scripted corporate rhetoric and excessively high salaries. Some old guy making $12M/year doesn’t face the same challenges that I do, so why should I listen to him?

This same video also discusses the importance of communicating in a personal way with all forms customer contact and complaints. My own experience of securing phone and internet service for this agency was a frustrating maze of calls, misdirection and hints of condescension. Things improved when a very nice lady, Edie from AT+T, treated me like a real person and helped me out.

If you can show customers real people who care, they will care and you will win their heart.

Thanks for reading.

by: al krueger, president | brander
source: comet branding, The Social Media Marketing Blog, The Wall Street Journal

Tags: Blogging, PR, Public Relations, Social Media Marketing Blog, The Wall Street Journal