Comet Branding - Branding | PR | Social Media

Blogging Strategy – REGURGITATOR OR ORIGINATOR?

Last night, I attended the monthly meeting for the progressive and Milwaukee-base Spreenkler at Bucketworks, which was awesome. This group of people will be the individuals driving and shaping the Milwaukee of tomorrow.

After the meeting, I had a conversation with Steve Glynn (@spreenkler on Twitter) and I made a comment about blogging strategy that stuck with me. We were discussing how it’s easier for us to fire off Twitter posts than sit down and write a thoughtful piece for our respective blogs. Maybe we’re getting lazy or just too busy.

The second part of the conversation, that really stuck, was notion that with this blog, I want to drive original, relevant and meaningful content and not simply offer some sort of regurgitation of other people’s or outlets’ content. Doing something like that, seem kind of insignificant and that makes me sad. Sometimes I will comment and put my perspective on things that are being discussed elsewhere and push that on to this blog, but hopefully that’s as far as I go with it. I know I’ve broken this rule in the past, please forgive me.

Hopefully this blog will continue to develop and include Comet Branding’s unique and growing perspective on branding, marketing, public relations and Milwaukee.

Thanks for reading.

by: al krueger, president | brander
source: comet branding

As a note: The August 6th Spreenkler meeting will feature guest speaker Harper Reed, CTO of skinnyCOPR., which operates Threadless, Naked & Angry and Extra Tasty .

To learn a bit more about Harper Reed, check out his blog at harperreed.org

Tags: Blogging, Spreenkler