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THE COSTLY CULTURE OF CHAOS

I just read Seth Godin’s most recent blog entry “Managing Urgencies,” and it brought memories flooding back of past frustrations. Godin basically talks about how fires and the unexpecteds of life can derail businesses if these fires are given higher priority than strategic plans.

The memories include unfortunate experiences at companies that had so many things going or adding that they lost focus on their core competencies. There has been more than one instance that I dreamed those companies would abandon the “Jack of all trades” style and focus on the things that they do best. The things that most likely built that business. If not, they will become a “master of none.”

Other organizations suffered from a “last second” leadership philosophy that left no time for strategy at all. Just get it done. This can be especially frustrating to staff members if they want to be creative or think longer term. It’s difficult to think in campaign terms when you have to create ads at the last second. If this continues, an agency will end up as a simple ad vendor, not a strategic champion.

It’s so important to have a plan for your approach to business that will give you a litmus test for what gets immediate attention and what can fall off. However, if it’s related to a customer – get on it. Living only for today will lead you off course quickly and waste a lot of time and money.

If you’re always looking at your feet, you will never see where you’re going and it can be a hard and expensive trip to get back on track.

Think strategically and put your company in a position to be truly successful.

Thanks for reading.

by: al krueger, president | brander
source: comet branding, Seth’s Blog

Tags: branding, Public Relations, Seth Godin, strategic branding